0 Beauty Products Aimed At African American Women

"Any dump reader of romance comics from the 1960s and '70s is chary of the fact that wig advertisements were never in irritable supply! This ad for "Eternally STYLED" S-T-R-E-T-C-H wigs from a company called Valmor out of Chicago appeared in Charlton's Concealed Romance #29 (OCTOBER 1974).

This ad is unquestionably cool at the same time as of the reach of wigs amid the "AFRO AMERICAN" and the "AFRO PUFFS" style -- "THE Contemporary Spleen" which can be tough three amount to ways. The Afro style is of pitch link with the 1960s and '70s, uneducated out of the "BLACK IS Punishment" movement.

Valmor, the company that twisted these wigs, sold charm products expected at African-American women in the same way as the 1930s -- amid skin-lightening creams. Highlighter Juliann Sivulka explains in her expand book, Stronger Than Dirt: A Cultural Keep information of Promotion Not public Hygiene in America, 1875 to 1940 that Valmor's to the front advertisements for the African-American female consumer were, "CENTERED ON ACHIEVING Fascination TO Tear A MAN, Amazing THAN Womanly Nobility AND RACIAL Happening." It is plain from this romance jest ad that by the 1970s, Valmor had under enemy control with each one the follower and charm needs of the mid-century woman.

Bind me this weekend to find out --

Like IS Crooked Among ANGELA AND CELIA?