POF has 30,000,000,000 pageviews per go out with and coarsely 6,000,000 active users.
Functioning costs association to be in the range of USD 27 million a go out with because POF permanently needs to publicize itself on Facebook, Yahoo and nonetheless Google via AdWords. Above and beyond in Canada's national guard and in music videos like "Convene" Female Gaga.
POF has to be for ever and a day export traffic.
To arise money-making, POF not only needs to show ads for paid dating sites (an require 4 ads provided by Adsense, each one paid USD 0.20 CPM, or USD 0.80 on require for the fulfilled ads displayed in 1,000 pageviews) but at lowest possible these ads reckon to get 3 clicks every 10,000 pageviews, they basic be opened and viewed, people reckon to click folks ads and become troupe of folks paid online dating sites. But that is not prosperity, 1 of 10 troupe indigence load its profile in the paid online dating site, becoming a basic user; but that is not prosperity again; 1 of folks 3 basic users referred by POF basic become a hand-out user, subscribing a 3 months paid attachment and paying USD 90 (on require using a admiration card, to permit reluctant rebilling).
Decorate to that, POF receives an require box of USD 20.
If POF has 6,000,000 active users and can favor 1 user to a hand-out adherent every 100,000 pageviews, it sends 300,000 annual report consumers to paid online dating sites.
The paid online dating site that positioned an ad in POF using Google AdWords, pay an require USD 0.40 CPM, i.e acquiring a new person paying costs USD 40 plus a box paid to POF (in the range of USD 20), USD 60 is the total price to book a person paying (using POF as a marketing tool).
If POF refers 300,000 clients to paid online dating sites, it has an means of coarsely USD 6,000,000 for commissions. That explains its successful concern model.
POF needs to show ads from paid online dating sites and favor troupe sent from POF into consumers of folks paid online dating sites; so POF will more to the point accumulate payments: the commissions for subscribers memberships.
That is the largest request of why it works so well in the anglophone countries Canada, Associate States, Associate Magnificence of Durable Britain and Northern Ireland, Ireland and Australia, and not in older countries.
POF database is compartmentalized in a eccentric way, so its users only see what return them, top figure the makings unhappy a allusion procedure based on the user's previous behavior (Behavioural recommender system).
In online dating, if the database doubles its size, it plausibly doubles means, but working costs are multiplied by 3 or 4, they exponentially grow. That explains why POF basic reckon a simple (and timid) design.
If a new user, a man says he likes slim tall yellow with offensive eyes and record women, but he searches profiles of fat short brunettes women and of that group only sends messages to smokers and divorced, the allusion algorithm missile trade fair him folks packed profiles.
If a new user, a woman says she likes audacious tall golden-haired with offensive eyes and single men, but react to messages of fat short black smokers and divorced men; the allusion algorithm shows packed profiles.
The largest omen for POF is sophisticated legislation to save Online Dating Sites.
From beginning to end stance September 2010, the owners of POF had launched a paid online dating site, named eVow, running at a loss until now.
Source: personal estimation from Fernando Ardenghi
POF IN Come out
30,000,000,000 annual report pageviews
USD 30 million earnings (USD 24 million by ads, USD 6 million by comissions paid by older dating sites)
USD 27 million working costs.
6,000,000 active users
4 AdSense ads displayed on require per pageview (USD 0.80 CPM per 4 ads, USD 0.20 each one)
[You do not see ads if you use Firefox/Opera explorer with adblock plus addon]
3 clicks on require per 10,000 pageviews; troupe to paid online dating sites.
1 basic adherent referred per 33,333 pageviews (a person who visits the paid online dating site who showed the ad at POF and he/she creates a profile introduce becoming a basic adherent)
1 paid adherent referred per 100,000 pageviews (a basic adherent who upgrades to hand-out paying at lowest possible USD 90 with his/her admiration card. The price to book that asker is USD 60 = USD 20 comission paid to POF + USD price of the ad showed using AdWords at USD 0.40 CPM)
300,000 annual report paid clients sent to paid dating sites like Match/Chemistry, eHarmony, etc.
POF is seen as a place for casual/short-term relationships.
Over info at "A 52 mass periodical from ComScore"
* The daters who pay for Match/Chemistry (revenue: USD 430 million) and eHarmony (revenue: 280 million) are a propos the exact ones who want to use PlentyOfFish for free.
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